Movies
×

AACT acts hard to contain piracy

MUMBAI: With video, music and now online piracy growing to unprecedented proportions, the film industry has been taking severe beating week-after-week.


A study undertaken by the Motion Picture Distributors Association (MPDA) put India among the top ten countries in the world where piracy was the highest.


On the other hand a report `Economic Contribution of Indian Film and Television Industry‘ by PricewaterhouseCoopers said that the film industry was in fact significantly impacted by online piracy. In 2008, piracy cost the Indian film industry $959 million and about 571,000 jobs. 


For example, Vishal Bharadwaj‘s Kaminey was downloaded a record number of 350,000 times in India and abroad. The situation is equally bad for regional language films with 88 per cent of Telugu and 80 per cent of Tamil films being downloaded from the internet, the report noted.


To counter piracy, a joint initiative between the Hollywood and Bollywood studios took shape in March this year in the precincts of the FICCI Convention. It was later named Alliance Against Copyright Theft (AACT).


Reacting to the formation of the AACT, producer Mukesh Bhatt says, "I am very happy that some entity is doing something constructive instead of only talking. For so many years, we have heard people only talk about losses caused by losses but nobody took any corrective measures. It is a welcome sign that the industry has finally woken up and is doing something to control piracy rather than raise a hue and cry about it."


Initially, the AACT started conducting raids along with the social security wing of the Mumbai Police and A. A. Khan and Associates in the metropolis and suburbs and spread all over Maharashtra and Gujarat.


Just recently, the AACT launched its toll free number and sought the help of citizens of Mumbai to report any kind of piracy activity. This initiative has paid results and last month the AACT seized 500,000 pirated discs.


But still, several stalls selling pirated CDs and DVDs can be seen in various corners of the city. Avers, Shemaroo Entertainment director Hiren Gada, "The task to contain piracy is humongous and you cannot expect a result in a small period of time. I am happy to note that the AACT is doing something constructive and building some kind of infrastructure."


Details an AACT spokesperson, "We have undertaken to target all forms of piracy, both physical and online, affecting India. While hard goods (pirate DVD) enforcement will be a cornerstone to the coalition, AACT will also take steps to curb the growing Internet and camcord piracy problem in India."
 

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/23/rajesh.jpg?itok=0JusqdfP
Kyoorius Group announces partnership with The one club for creativity to serve as official representative in india

Kyoorius Group today announced it has formed a partnership with The One Club for Creativity, the leading global non-profit organisation behind The One Show, ADC Annual Awards and other programming, to serve as the club’s official representative in India.

Movies Short Films
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/23/movie-buff.jpg?itok=_zxoG_xW
Moviebuff and 2D entertainment announce first clap season 2

Moviebuff and 2D Entertainment have announced the launch of First Clap Season 2, the country’s only theatrically showcased talent hunt for aspiring filmmakers, back again with the challenge of creating a compelling story in three minutes on any subject.

Movies Short Films
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/Oddball_0.jpg?itok=BG9dmZ7E
Oddball Motion Pictures gets Rs 250 cr for film production

MUMBAI: Oddball Motion Pictures, founded by filmmaker Nitin Upadhyaya, announced its association with Chanda Group where the latter will be funding a seed capital of up to Rs 250 crore for the feature films and original digital video content that will be exclusively developed and produced by...

Movies Movies On Mutiple Platforms
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/15/rmy_0.jpg?itok=lL8qydAg
Cast & crew of 21 sarfarosh: saragarhi 1897 celebrate army day with the 7th Battalion of sikh regiment of the indian army

The cast & crew of 21 Sarfarosh: Saragarhi 1897 commemorated the Army day with the Soldiers of Sikh regiment of Indian army. Actors Mohit Raina & Mukul Dev personally took the soldiers of the Sikh regiment on the tour of the set in Aamgaon where the epic battle of Saragarhi is currently...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/27/manav.jpg?itok=AdsRwhZX
Watch the world television premier of "Nirahua Hindustani"on 30th december at 1 PM only on Dabangg

SABGROUP’S foremost regional channel – Dabangg is geared for the World Television Premier of the highest revenue grossing Bhojpuri Blockbuster of all times, ‘Nirahua Hindustani’. The telecast will air on the 30th December,2017 at 1pm, followed by the repeat at 8pm.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/26/Parikshit-Dar3.jpg?itok=9KjDQiNB
BookMyShow reveals how India entertained itself in 2017

As the year comes to a close, BookMyShow looks back at what entertained India this year, from movies to plays, sports, events and music. In 2017, millions of Indians reached out to BookMyShow to meet their entertainment demands basis which the platform is delighted to present #Bestof2017*.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/22/irfaan.jpg?itok=mWT-Q4_W
Catch Bollywood Actor Irrfan Khan this Week on Off Centre

MUMBAI: This week on Off Centre, Anuradha Sengupta talks to one of the finest Bollywood actors in the industry, Irrfan Khan. From being noticed and welcomed as a romantic lead after 22 years in business to his latest release and love, sex, romance in today’s time, he expresses his views and...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/secret-superstar.jpg?itok=6yxH51NX
Zee Studios International's Secret Superstar hits it big in Taiwan

Zee Studios International has collected $700,681 from its release of Aamir Khan-starrer Secret Superstar in Taiwan, making the movie the widest Bollywood film in the country. The film, which also features Zaira Wasim, lit up the box office in India. The distribution company began the next phase of...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/08/zee-studio.jpg?itok=1xtV1Jhc
Zee Studio to premiere the post-apocalyptic horror drama - MAGGIE!

Zee Studio, the hollywood movie destination, brings the Indian television premiere of Maggie. Starring multi-award winner Arnold Schwarzenegger and Academy Award-nominee, Abigail Breslin, this post-apocalyptic drama premieres on 10 December 2017, Sunday at 12 noon and 9 pm.

Movies Hollywood

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories