Big Cinemas to host 'Spirit of my Tiranga' festival in US

MUMBAI: Big Cinemas, a division of Reliance MediaWorks and member of the Reliance ADAG, will celebrate the Spirit of Indian Independence Day by hosting the ‘Spirit of my Tiranga‘ festival across 11 theatres in USA from 7 to 15 August.

The cinema chain has lined up memorable movies like Rang De Basanti, Lage Raho Munnabhai, 3 Idiots, Chak De India, Namaste London, Rock On, Sivaji, Dasavtharam and Indian that would be screened free.

To further enhance the audience experience during the ‘Spirit of My Tiranga‘ festival, Big Cinemas would also be playing the National Anthem in auditoriums before the movie screenings and the lobby would be buzzing with saffron, white and green decorations and patriotic Indian songs and videos.

Commenting on the festival, Reliance MediaWorks CEO Anil Arjun said, "The Indian Diaspora in USA has strong linkages with their origins and they like to celebrate occasions which bind them to their community. Big Cinemas‘ ‘Spirit of My Tiranga‘ festival is our attempt to organise a memorable event where the Indian community can come together to not just enjoy some of their all time favourite movies but also feel a part of the Indian Independence Day festivities."

Big Cinemas US has 190 screens present across 20 cities and has created a pan US footprint. The circuit accounts for 20-35 per cent of Hindi features‘ box office collections and over 70 per cent of Tamil and Telugu
theatrical revenues from the US.

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