I Hate Love Storys strikes chord with youth

MUMBAI: Youth-centric films have been getting good openings down the ages. Be it Rishi Kapoor-Dimple Kapadia’s Bobby or Kumar Gaurav-Vijeta Pandit starrer Love Story or Sanjay Dutt-Tina Munim’s Rocky, all got to a very good start.

Dharma Productions’ Imran Khan-Sonam Kapoor-starrer I Hate Luv Storys proved no exception. The film opened with a collection of Rs 65 million on Friday and then went on to amass Rs 220 million in the opening weekend. City multiplexes opened to 80 to 90 per cent response while at some places the occupancy even was 100 per cent. 

Comments Fun Cinemas COO, Vishal Kapur, “The film has been doing good. While on Friday the occupancy was between 50 to 60 per cent, on Sunday it increased to almost 80 per cent. The film is expected to do well in the week days also as most of the college-going boys and girls have taken to the film.”

At several plexes, the film fetched one of the biggest openings of the year. Looking at the tremendous response from the youth, several plexes, in fact, decided to add more shows on Friday itself.

Made at a modest budget of Rs 250 million, the film has been released in over 1000 screens across India while 250-odd prints have been distributed in the international markets, including the US and Dubai.

Next week too cinema halls are expected to be flooded with fans of Shahid Kapur and Kareena Kapoor as their film Milenge Milenge releases.

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