Movies

IIFA to help Sri Lanka build brand internationally

COLOMBO: Bollywood is not just limited to India anymore. It is now an international extravaganza!


For instance, ask any Sri Lankan who their favourite actors are (without naming the industry you are referring to) and they almost jump off their seats to say "of course Amitabh Bachchan." It is almost unanimous. Shah Rukh Khan is, no doubt, the heartthrob of the pearl island while just a tiny mention of Aamir‘s name can bring a glee on their Bollywood-bright face.


The government of this isle knows this truth well and therefore, through IIFA, expects to garner massive international coverage, showcasing the country as the destination of choice for business enterprise and tourism.


“IIFA will do a lot of good to brand Sri Lanka. India is an extremely important market for us as almost 20 per cent of our tourists come from this land. Also, as Bollywood films are always on the lookout for new locales to shoot, Sri Lanka could become the next stop for various film shoots. Additionally, Bollywood is no more an Indian affair and neither is IIFA. The event will be showcased to at least 600 million viewers and will give us an opportunity to put brand Sri Lanka before the rest of the world,” said Sri Lankan minister of economic development Basil Rajapaksa. 


IIFA will also initiate engagement and discussion with the Sri Lanka Tourism for various projects, with a special focus on the north and east regions of the island.


Speaking on the way forward and growing importance of the Sri Lanka-India partnership, Wizcraft International director Sabbas Joseph said, “Our work with the Unicef, Habitat for Humanity and the discussions at the FICCI IIFA Global Business Forum, will bring focus to the development and reconciliation process in Sri Lanka. With the glamour quotient being at an all time high we are delighted that all roads lead to Colombo, as IIFA puts on a grand three day show in the heart of Sri Lanka. ”


Meanwhile, the FICCI-IIFA Global Business Forum presented by ERI (Environmental Resources Investment PLC) on 4 June will be inaugurated by the President of Sri Lanka Mahinda Rajapaksa and will be addressed by respected personalities from the world of business, entertainment and cricket from India and Sri Lanka.


The speakers list include likes of Basil Rajapaksa; Sri Lanka Central Bank governor Ajith Nivard Cabraal; Indian High Commissioner in Sri Lanka Ashok K Kantha; Indian MP and former MoS External Affairs Shashi Tharoor; The Lalit Suri Hospitality Group chairperson Jyotsna Suri; Steria Ltd India CEO Mukesh Aghi; Micromax Mobile business director Vikas Jain and film producer Karan Johar will discuss the building of economic partnerships between India and Sri Lanka, investing and rebuilding the new North – East Sri Lanka and the future of ‘cricketainment’.


The event is co-sponsored by BOI and Green Lanka Shipping, while Hilton Colombo is the hospitality partner.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/20/Sony-Le%20%281%29.jpg?itok=hyfMHMUo
Sony Le PLEX HD to air tribute-movies of Hollywood actors

This February, Sony Le PLEX HD will pay tribute to those well-known actors who passed away too soon into their career. From Heath Ledger to Paul Walker, Hollywood has lost some gems too early, leaving fans and critics disheartened and wanting for more. `WatchIt’s 9O’Talk themed ‘The Tribute’ will...

Movies Hollywood
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/20/Sultan.jpg?itok=dv1fl9eF
How Sultan and Naagin are being pirated in Russia

MUMBAI: Here’s some food for thought for Indian TV channel broadcasting executives zapping their channels via satellite, cable TV or VOD services into Russia or onto and syndicating content to Vladmir Putin’s land. And this includes movies such as Sultan, and super popular shows such as Naagin.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/17/irada%20%281%29.jpg?itok=Nv-MjIot
Irada....Docu-thriller?

The title Irada comes across as B-grade 1970s and it has little relevance to the theme of the film, which is honourable. The film is about an ecological problem, almost a disaster. The issue dealt with here, though, is not as infamous or as well known as the Bhopal gas tragedy.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/17/ghazi%20%281%29.jpg?itok=S4_SNdBv
The Attack On Ghazi.....Worth watching but....

A lot of things seem to be going right for India and its people in various fields and, suddenly, people have learnt to take pride in achievements of her people in sports, space science, IT, coupled with a newly acquired sense of patriotism over past couple of years. This has been making many...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/16/sunil-lulla%20%281%29.jpg?itok=zEUe5UB6
Eros profits more than double in third quarter 2017

The Sunil Lulla led Eros International Media Limited (Eros) reported almost 2.5 times (2.496 times) consolidated profit after tax (PAT) for the quarter ended 31 December 2016 (Q3-16, current quarter) as compared to the corresponding year ago quarter (Q3-16). Eros PAT for the current quarter was Rs...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/14/pemra%20%281%29.jpg?itok=dwvPQn8o
Court permits private Pak channels to show Indian films

MUMBAI: A Pakistani court has permitted private television channels having valid licences to show Indian movies as per their conditions of agreement with Pakistan's regulator. In its October 2016 order, PEMRA had banned Pakistani private channels being operated through cable network from airing...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/13/jolly%20%281%29.jpg?itok=Iz9nucIe
No film sustained after Dangal

The bad run at the box office continues as no film released after Dangal has been able to sustain. The new releases have not been able to hold their own post the opening weekend. After the midweek release of two major films, Kaabil and Raees backfired. The films could not draw enough footfalls...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/10/jolly-llb2%20%281%29.jpg?itok=IyEEN8FF
Jolly LLB 2....Lacklustre

Jolly LLB 2 is, what the Hindi film industry has got used to describe as a sequel and this one is supposed to be a sequel to Jolly LLB (2013). The film actually is another comic satire on the judiciary like the earlier one and the same director if that qualifies it to be called a sequel.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/07/Ring%20%281%29.jpg?itok=fW58RSCq
Cinekorn Entertainment associates with Viacom India for film Ring

Cinekorn Entertainment has announced their association with Viacom India. The organization has acquired the Indian theatrical distribution rights of the third instalment of the popular horror franchise: The Ring. Cinekorn is already a leading content house that works on distribution of films on...

Movies Hollywood

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories