Movies

IIFA to help Sri Lanka build brand internationally

COLOMBO: Bollywood is not just limited to India anymore. It is now an international extravaganza!


For instance, ask any Sri Lankan who their favourite actors are (without naming the industry you are referring to) and they almost jump off their seats to say "of course Amitabh Bachchan." It is almost unanimous. Shah Rukh Khan is, no doubt, the heartthrob of the pearl island while just a tiny mention of Aamir‘s name can bring a glee on their Bollywood-bright face.


The government of this isle knows this truth well and therefore, through IIFA, expects to garner massive international coverage, showcasing the country as the destination of choice for business enterprise and tourism.


“IIFA will do a lot of good to brand Sri Lanka. India is an extremely important market for us as almost 20 per cent of our tourists come from this land. Also, as Bollywood films are always on the lookout for new locales to shoot, Sri Lanka could become the next stop for various film shoots. Additionally, Bollywood is no more an Indian affair and neither is IIFA. The event will be showcased to at least 600 million viewers and will give us an opportunity to put brand Sri Lanka before the rest of the world,” said Sri Lankan minister of economic development Basil Rajapaksa. 


IIFA will also initiate engagement and discussion with the Sri Lanka Tourism for various projects, with a special focus on the north and east regions of the island.


Speaking on the way forward and growing importance of the Sri Lanka-India partnership, Wizcraft International director Sabbas Joseph said, “Our work with the Unicef, Habitat for Humanity and the discussions at the FICCI IIFA Global Business Forum, will bring focus to the development and reconciliation process in Sri Lanka. With the glamour quotient being at an all time high we are delighted that all roads lead to Colombo, as IIFA puts on a grand three day show in the heart of Sri Lanka. ”


Meanwhile, the FICCI-IIFA Global Business Forum presented by ERI (Environmental Resources Investment PLC) on 4 June will be inaugurated by the President of Sri Lanka Mahinda Rajapaksa and will be addressed by respected personalities from the world of business, entertainment and cricket from India and Sri Lanka.


The speakers list include likes of Basil Rajapaksa; Sri Lanka Central Bank governor Ajith Nivard Cabraal; Indian High Commissioner in Sri Lanka Ashok K Kantha; Indian MP and former MoS External Affairs Shashi Tharoor; The Lalit Suri Hospitality Group chairperson Jyotsna Suri; Steria Ltd India CEO Mukesh Aghi; Micromax Mobile business director Vikas Jain and film producer Karan Johar will discuss the building of economic partnerships between India and Sri Lanka, investing and rebuilding the new North – East Sri Lanka and the future of ‘cricketainment’.


The event is co-sponsored by BOI and Green Lanka Shipping, while Hilton Colombo is the hospitality partner.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/22/Payal-Kapadia_0.jpg?itok=RVfBiQVY
Cannes: Thurman to preside over Un Certain Regard Jury, Indian 'Afternoon Clouds' in shortlist

American actress Uma Thurman will preside over the Un Certain Regard jury of the 69th Cannes Film Festival next month.

Movies International
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/21/noor%20%281%29.jpg?itok=AsY_F_na
Noor...Insipid...

Noor is based on a book by the Pakistani journalist- writer Saba Imtiaz, ‘Karachi, You Are Killing Me!’ The book in itself does not really tell a story, it is more like a diary of a journalist of day-to-day experiences and adventures along with a bit of her personal life.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/19/Macbeth.jpg?itok=MgGdmOj-
Macbeth on 23 April: Sony Le Plex HD remembers the Bard

MUMBAI: “Be not afraid of greatness: some are born great, some achieve greatness, and some have greatness thrust upon them,” said Shakespeare (the Bard of Avon). Legends never die. One such legend is William Shakespeare. An English poet, playwright, and actor, he passed away 400 years ago, but his...

Movies Hollywood
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/19/begum-jaan%20%281%29.jpg?itok=cgTbbEJR
Big stars unaffordable for independent producers

Big films are getting scarce with some major studios pulling out from backing productions. Thanks to the corporate houses bankrolling films, the costs have escalated and the stars have become unaffordable for independent producers.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/14/begum-jaan%20%281%29.jpg?itok=Gg2_QMDN
Begum Jaan.....A rebel without a cause!

The last memorable film on a brothel and prostitutes was Shyam Benegal’s Mandi. The theme was that wherever there are people, a brothel is bound to spring up and, otherwise, wherever a brothel comes up, a town is bound to come up.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/14/Carnival%20motion%20pictures_0.jpg?itok=YUAxVDvD
Carnival Motion Pictures to get into mainline content generation & distribution, says chairman

MUMBAI: It was an occasion to revisit memories as cricket legend Sachin Tendulkar launched the trailer of ‘Sachin – A Billion Dreams’ in Mumbai. Following the launch, Tendulkar had an exclusive screening of the trailer on Extraaa Innings T20 on Sony Max.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/13/cinepolis%20%281%29.jpg?itok=-njroxvS
Cinépolis to accept UPI payments through HSBC

Cinépolis, which claims to be India’s first international and the world’s fourth largest Cineplex chain, has launched a Unified Payment Interface (UPI) across all its multiplexes in the country as part of the current government’s ‘go-cashless’ and digital economy drive.

Movies Hollywood
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/11/Sandrine-Kiberlain%20%281%29.jpg?itok=LqqXT_2R
Sandrine Kiberlain to preside over Camera d'or jury at Cannes

Renowned French actress Sandrine Kiberlain is to preside over the jury for this year’s Caméra d’or – award for the at the 70th Cannes International Film Festival this year. Canera d’or is a prize to a director’s first work from the Official Selection, the Directors’ Fortnight or the Semaine de la...

Movies International
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/08/kadvi-hawa%20%281%29.jpg?itok=6LcmEycp
Drishyam's Dhanak is 'Best Children's Film', new 'Kadvi Hawa' gets special mention

Drishyam Films’ much loved film Dhanak has won the 64th National Film Award for Best Children’s Film and their upcoming film, Kadvi Hawa has received a ‘Special Mention’ by the National Awards jury.

Movies Hindi

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories