Movies

IIFA to help Sri Lanka build brand internationally

COLOMBO: Bollywood is not just limited to India anymore. It is now an international extravaganza!


For instance, ask any Sri Lankan who their favourite actors are (without naming the industry you are referring to) and they almost jump off their seats to say "of course Amitabh Bachchan." It is almost unanimous. Shah Rukh Khan is, no doubt, the heartthrob of the pearl island while just a tiny mention of Aamir‘s name can bring a glee on their Bollywood-bright face.


The government of this isle knows this truth well and therefore, through IIFA, expects to garner massive international coverage, showcasing the country as the destination of choice for business enterprise and tourism.


“IIFA will do a lot of good to brand Sri Lanka. India is an extremely important market for us as almost 20 per cent of our tourists come from this land. Also, as Bollywood films are always on the lookout for new locales to shoot, Sri Lanka could become the next stop for various film shoots. Additionally, Bollywood is no more an Indian affair and neither is IIFA. The event will be showcased to at least 600 million viewers and will give us an opportunity to put brand Sri Lanka before the rest of the world,” said Sri Lankan minister of economic development Basil Rajapaksa. 


IIFA will also initiate engagement and discussion with the Sri Lanka Tourism for various projects, with a special focus on the north and east regions of the island.


Speaking on the way forward and growing importance of the Sri Lanka-India partnership, Wizcraft International director Sabbas Joseph said, “Our work with the Unicef, Habitat for Humanity and the discussions at the FICCI IIFA Global Business Forum, will bring focus to the development and reconciliation process in Sri Lanka. With the glamour quotient being at an all time high we are delighted that all roads lead to Colombo, as IIFA puts on a grand three day show in the heart of Sri Lanka. ”


Meanwhile, the FICCI-IIFA Global Business Forum presented by ERI (Environmental Resources Investment PLC) on 4 June will be inaugurated by the President of Sri Lanka Mahinda Rajapaksa and will be addressed by respected personalities from the world of business, entertainment and cricket from India and Sri Lanka.


The speakers list include likes of Basil Rajapaksa; Sri Lanka Central Bank governor Ajith Nivard Cabraal; Indian High Commissioner in Sri Lanka Ashok K Kantha; Indian MP and former MoS External Affairs Shashi Tharoor; The Lalit Suri Hospitality Group chairperson Jyotsna Suri; Steria Ltd India CEO Mukesh Aghi; Micromax Mobile business director Vikas Jain and film producer Karan Johar will discuss the building of economic partnerships between India and Sri Lanka, investing and rebuilding the new North – East Sri Lanka and the future of ‘cricketainment’.


The event is co-sponsored by BOI and Green Lanka Shipping, while Hilton Colombo is the hospitality partner.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/25/Rjavardhan-rathor-800x800.jpg?itok=eYAh5ig1
Rs 125 million incurred on Film Heritage Mission this year

NEW DELHI: A total of about 1,32,000 film reels have been acquired and the work of assessment, preventive conservation and restoration started under a mission mode project under the National Film Heritage Mission (NFHM). The scheme is to be implemented between 2014-15 and 2020-21 with total outlay...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/anarkali%20%281%29.jpg?itok=_Hz9Q49z
Anaarkali Of Aarah: Worth a look

Just when one was expecting a week of lack-lustre films especially as some small filmmaker is releasing his or her work, comes a surprise that reinforces faith in good cinema.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/21/Badrinath-ki-Dulhaniya.jpg?itok=9AKk4o7J
Dismal releases help last week's film to turn lucky at the Box Office

MUMBAI: With dismal releases, the week proved lucky for last week’s ‘Badrinath ki Dulhaniya’ as none of the three films fresh releases this week managed to create any impact on the viewers.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/20/Freedom%20of%20speech.jpg?itok=S5jPVnrt
'Freedom of speech' vital in progressive society, says Nandita Das

NEW DELHI: Three short films made by renowned filmmakers Sudhir Mishra, Nandita Das and Ram Madhvani on meaningful subjects marked the India Today conclave on its closing day in Mumbai. India Today Group editorial director Kalli Purie said the films had been commissioned by the group to mark four...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/17/machine%20%281%29_0.jpg?itok=rcz0b_3J
Machine.... Poor show

Machine is a rather unlikely story with an unlikely title. Coming from Abbas Mustan duo, the Burmawalla brothers, who made a reputation for giving thrillers and action films with good musical score, one expected more of the same stuff. Having worked with some of the top artistes of Hindi film...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/14/badri%20%281%29.jpg?itok=86DVRTqy
'Badrinath Ki Dulhania' is on its way to becoming a hit

The time period for the release of Badrinath Ki Dulhania was dicey to say the least. The film was released bang in the middle of days of election results in the most politically volatile states of the North India, board exams and the pre-Holi Friday. Also, cinema halls are closed till mid-noon on...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/14/paramount.jpg?itok=gy3_va7l
Paramount & Anonymous Content to make 'The Windfall' as a TV series

Paramount TV and Anonymous Content have come together to develop Indian author Diksha Basu’s upcoming debut novel The Windfall as a TV series.

Movies Hollywood
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/10/kung-fu%20%281%29.jpg?itok=xrr6JRYL
Kung Fu Panda 3 premiering on Star Movies on 19 March

This month Star Movies brings to its viewers Kung Fu Panda 3, the latest installment in the animated series featuring Po, a dumpling loving Panda, who defies all odds to become a Dragon Warrior. From the very first film, Po has created a special space in the hearts of audiences of every age and...

Movies Hollywood
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/10/badri%20%281%29.jpg?itok=zjx-Ps3H
Badrinath Ki Dulhania: Part fun, part dull

Director Shashank Khaitan seems to be creating a franchise of his own as he comes back with 'Badrinath Ki Dulhania' after his earlier film, Humpty Sharma Ki Dulhania. This film too starts off in Hindi belt but later traverses to Singapore to break the monotony.

Movies Hindi

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories