Movies

IIFA to help Sri Lanka build brand internationally

COLOMBO: Bollywood is not just limited to India anymore. It is now an international extravaganza!


For instance, ask any Sri Lankan who their favourite actors are (without naming the industry you are referring to) and they almost jump off their seats to say "of course Amitabh Bachchan." It is almost unanimous. Shah Rukh Khan is, no doubt, the heartthrob of the pearl island while just a tiny mention of Aamir‘s name can bring a glee on their Bollywood-bright face.


The government of this isle knows this truth well and therefore, through IIFA, expects to garner massive international coverage, showcasing the country as the destination of choice for business enterprise and tourism.


“IIFA will do a lot of good to brand Sri Lanka. India is an extremely important market for us as almost 20 per cent of our tourists come from this land. Also, as Bollywood films are always on the lookout for new locales to shoot, Sri Lanka could become the next stop for various film shoots. Additionally, Bollywood is no more an Indian affair and neither is IIFA. The event will be showcased to at least 600 million viewers and will give us an opportunity to put brand Sri Lanka before the rest of the world,” said Sri Lankan minister of economic development Basil Rajapaksa. 


IIFA will also initiate engagement and discussion with the Sri Lanka Tourism for various projects, with a special focus on the north and east regions of the island.


Speaking on the way forward and growing importance of the Sri Lanka-India partnership, Wizcraft International director Sabbas Joseph said, “Our work with the Unicef, Habitat for Humanity and the discussions at the FICCI IIFA Global Business Forum, will bring focus to the development and reconciliation process in Sri Lanka. With the glamour quotient being at an all time high we are delighted that all roads lead to Colombo, as IIFA puts on a grand three day show in the heart of Sri Lanka. ”


Meanwhile, the FICCI-IIFA Global Business Forum presented by ERI (Environmental Resources Investment PLC) on 4 June will be inaugurated by the President of Sri Lanka Mahinda Rajapaksa and will be addressed by respected personalities from the world of business, entertainment and cricket from India and Sri Lanka.


The speakers list include likes of Basil Rajapaksa; Sri Lanka Central Bank governor Ajith Nivard Cabraal; Indian High Commissioner in Sri Lanka Ashok K Kantha; Indian MP and former MoS External Affairs Shashi Tharoor; The Lalit Suri Hospitality Group chairperson Jyotsna Suri; Steria Ltd India CEO Mukesh Aghi; Micromax Mobile business director Vikas Jain and film producer Karan Johar will discuss the building of economic partnerships between India and Sri Lanka, investing and rebuilding the new North – East Sri Lanka and the future of ‘cricketainment’.


The event is co-sponsored by BOI and Green Lanka Shipping, while Hilton Colombo is the hospitality partner.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/16/judw2.jpg?itok=MoOLOx7y
Pre-Diwali period sees some flops

The pre-Diwali period saw a few flops. Judwaa2 saved the situation to some extent for the exhibition section providing relief with a considerable number of footfalls for a couple of weeks. Besides this, Newton was in news, a small film which got some favourable box office but more media hype as it...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/16/PVR.jpg?itok=aBQphPBl
PVR sub-brand in tier-III towns on anvil, engages fans with interactive card

NEW DELHI: Rs 21.8-billion multiplex chain PVR, which is aiming to touch 1000 screens by 2020 having crossed 600 recently, is likely to form another brand to tap tier-III towns. PVR sources confirmed to indiantelevision.com that the aim was to cater to every price category, and extend its reach to...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/16/Maiden_0.jpg?itok=p_6D8yMg
Maiden Indian film fest in Poland honours Koirala, Mittra

NEW DELHI: Wave Cinemas' CEO Rahul Mitra and actress Manisha Koirala were honoured with special awards at the first-ever Indian Film Festival in Poland (Warsaw). They also took part in the grand red carpet event at the iconic 'Kinoteka' theatre in the heart of Warsaw. A special audience of hundreds...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/10/judwa2_0.jpg?itok=OBtA8dpP
Judwa remake has an advantage over Chef

*Wrong time release and the film pays heavily. Much beyond its demerits. Pre-Diwali is the dullest period to release a new film but, even the best of production houses with years of standing still go ahead and do it. T Series released Chef in this dull period and, when asked, the explanation was...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/06/chef.jpg?itok=m6q0yYAq
Chef: Where is the audience?

Chef is a remake of 2014 Hollywood film of the same name, written, directed and co-produced by Jon Favreau, who also essayed the lead role.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/06/Baahubali%202.jpg?itok=fvJMACwW
Baahubali 2 to premiere on Sony Max on 8 Oct

MUMBAI: Sony MAX, a Hindi movies channel from Sony Pictures Networks, is  bringing the epic saga from the Kingdom of Mahishmati, Baahubali 2: The conclusion. Directed by the showman of southern India movies, S.S. Rajamouli, this extravagant heroic tale of Baahubali will be premiering on Sony MAX...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/04/Eros.jpg?itok=MIhHrrc2
Eros seeks to protect stakeholder interest, files case against US short-sellers

MUMBAI: Eros International Plc has filed a lawsuit in New York County Supreme Court against Mangrove Partners, Manuel P. Asensio, GeoInvesting, LLC, and numerous other individuals and entities.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/03/Judwaa_2.jpg?itok=N4IPTHg_
Judwaa 2 hopes to entertain

*Judwaa 2 came after a long gap that was filled by mediocre and non-entertaining films. There were no films in the last few months which could draw out the families from home to watch a film. Two weeks before Diwali was not the right time to release a film but, to counter that, there was also a...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/30/Judwaa_2.jpg?itok=RqiAwhEs
Judwaa 2….Rides on long weekend

Ideas are in short-supply. Shortcuts are the norm. And, as a producer of repute, if you are getting a package deal to make some quick money, why not?

Movies Hindi

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories