Movies

IIFA to help Sri Lanka build brand internationally

COLOMBO: Bollywood is not just limited to India anymore. It is now an international extravaganza!


For instance, ask any Sri Lankan who their favourite actors are (without naming the industry you are referring to) and they almost jump off their seats to say "of course Amitabh Bachchan." It is almost unanimous. Shah Rukh Khan is, no doubt, the heartthrob of the pearl island while just a tiny mention of Aamir‘s name can bring a glee on their Bollywood-bright face.


The government of this isle knows this truth well and therefore, through IIFA, expects to garner massive international coverage, showcasing the country as the destination of choice for business enterprise and tourism.


“IIFA will do a lot of good to brand Sri Lanka. India is an extremely important market for us as almost 20 per cent of our tourists come from this land. Also, as Bollywood films are always on the lookout for new locales to shoot, Sri Lanka could become the next stop for various film shoots. Additionally, Bollywood is no more an Indian affair and neither is IIFA. The event will be showcased to at least 600 million viewers and will give us an opportunity to put brand Sri Lanka before the rest of the world,” said Sri Lankan minister of economic development Basil Rajapaksa. 


IIFA will also initiate engagement and discussion with the Sri Lanka Tourism for various projects, with a special focus on the north and east regions of the island.


Speaking on the way forward and growing importance of the Sri Lanka-India partnership, Wizcraft International director Sabbas Joseph said, “Our work with the Unicef, Habitat for Humanity and the discussions at the FICCI IIFA Global Business Forum, will bring focus to the development and reconciliation process in Sri Lanka. With the glamour quotient being at an all time high we are delighted that all roads lead to Colombo, as IIFA puts on a grand three day show in the heart of Sri Lanka. ”


Meanwhile, the FICCI-IIFA Global Business Forum presented by ERI (Environmental Resources Investment PLC) on 4 June will be inaugurated by the President of Sri Lanka Mahinda Rajapaksa and will be addressed by respected personalities from the world of business, entertainment and cricket from India and Sri Lanka.


The speakers list include likes of Basil Rajapaksa; Sri Lanka Central Bank governor Ajith Nivard Cabraal; Indian High Commissioner in Sri Lanka Ashok K Kantha; Indian MP and former MoS External Affairs Shashi Tharoor; The Lalit Suri Hospitality Group chairperson Jyotsna Suri; Steria Ltd India CEO Mukesh Aghi; Micromax Mobile business director Vikas Jain and film producer Karan Johar will discuss the building of economic partnerships between India and Sri Lanka, investing and rebuilding the new North – East Sri Lanka and the future of ‘cricketainment’.


The event is co-sponsored by BOI and Green Lanka Shipping, while Hilton Colombo is the hospitality partner.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/24/jagga.jpg?itok=9q5phoZT
A week full of damp squibs, despite huge expectations

Some whiz kid got the idea that to make an Indian version of the popular comic book series Adventures of Tin Tin,blending it with a generous dose of Hollywood musicals and the rest will follow. But this just an idea, a one-liner. Not a script. However, a star fell for it for as he had nothing to...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/22/film-bazzar.jpg?itok=aXdmkfeu
Entries open for NFDC Film Bazaar at IFFI 2017

The National Film Development Corporation (NFDC), which hosts the Film Bazaar during the International Film Festival of India in November in Panaji, has invited entries for the 11th edition of NFDC Film Bazaar Co-Production Market

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/22/abhram.jpg?itok=7nsn3PaG
Radio City launches initiative to felicitate regional film fraternity

Radio City 91.1FM, a leading radio network, in yet another pioneering move, announced Radio City Cine Awards, its first ever award initiative to felicitate regional film fraternity in India. There are 10 different categories like favourite actor, favourite actress, favourite director, favourite...

Movies Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/21/muuna.jpg?itok=oHHT0COD
Munna Michael..... Just a passable affair!

Munna Michael follows the formula of musical films about disco dancers made during 1980s to the core. You know, the kind of films Mithun Chakraborty was identified with! Such films also provided ample scope for action. Dances were the mainstay of these films. Action and romance followed. But this...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/20/Saregama-Logo.jpg?itok=DYHmJQMt
Saregama's Yoodlee to target 18-30 age-group with thematic films

MUMBAI: Popular music banner Saregama has ventured into film production through Yoodlee Films under which it will make thought-provoking and engaging content, releasing films every month. Targeting the 18-30 age group, the banner will cater to the inherent need of the audience to watch strong...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/18/5555555555555.jpg?itok=83HRb8jD
Distributors' 'star films' gamble backfires

Jagga Jasoos is the latest film to release last Friday. The team of Anurag Basu and Ranbir Kappor who combined to give Barfi (2012) were expected to come up with something better. What is more, even Ranbir Kapoor had put his faith Basu and turned a co-producer in the project! The film, in the...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/17/Salute-Zindagi.jpg?itok=7LZxCh-O
Saregama & Officer's Choice launch short film platform Salute Zindagi

MUMBAI: Allied Blenders and Distillers Pvt. Ltd., India’s homegrown spirits company, has launched Officer’s Choice Blue Snacks, Salute Zindagi, in association with Saregama. Taking forward the brand’s core ethos of the ‘Good Samaritan’, the platform is set to host six short films inspired by the...

Movies Short Films
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/14/jagga-jasoos.jpg?itok=uC2kQjG0
Jagga Jasoos - a disappointment both as a musical and as a comedy

Describing a film as a musical is a misnomer as the genre does not exist and in any case music as we knew it has virtually ceased to exist Hindi films which have lyrics that pass off as songs.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/13/Untitled-1_37.jpg?itok=ZSCDHaI3
Entries invited by FFI for Oscar award consideration

The Film Federation of India today invited entries of Indian films commercially released in India between 1 October 2016 and 30 September 2017 for the Oscar awards which will be presented in February next year.

Movies Hindi

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories