Kites dives, while Prince of Persia rises

MUMBAI: Compared to its first weekend haul of Rs 650 million (Rs 480 million domestically and Rs 170 million internationally), Rakesh Roshan and Reliance Big Pictures‘ Kites took a severe dip and managed to garner just Rs 300 million in its second weekend.

The most expensive film ever, in terms of the distribution price paid by Reliance Big Pictures, Kites had to perform very well at the box-office, in its first two weeks, to recover a sizeable amount of the investment.

The negative feedback that the film received after the first day of release gave way to cracks that were visible on the first Saturday and then from Monday onwards. Many viewers across India came to know that Kites was not in Hindi and hence gave the film a miss.

Comments Fun Cinemas COO Vishal Kapur, "Though Kites did terrific business in the initial three days of its release, footfalls started receding from Monday onwards. I can only say that the film has been falling noticeably at the box-office. We will have a few shows of the film here and there for another two weeks."

Says a trade analyst on condition of anonymity, "Yes, the film was ideally
targeted to gross between Rs 1.2 to Rs 1.3 billion, but that was not to be. Though the film‘s performance in India is poor, the result of the English and the Spanish versions has yet to come in. Nothing is over yet. There‘s still time. It‘s better to wait and watch."

The film will find fresh competition with the release of Prakash Jha and UTV Motion Pictures‘ Rajneeti this week.

Meanwhile, Prince of Persia, that opened last Friday, has had a bumper opening in major metros. "It registered 70 to 80 per cent occupancy in its first weekend and is bound to do good business in the coming weeks," discloses Kapur.

On the other hand, Paramount‘s Shrek Forever After continued to attract audiences even in its second week. "Though the opening was not as expected for a franchise as big as ‘Shrek‘, the film recorded footfalls between 40 and 50 per cent all throughout the first week," notes Kapur.

Latest Reads
31st October: Genuine effort wasted

Rather late in the day, 31stOctober is a film about the Sikh genocide of 1984 in Delhi in the aftermath of assassination of the then prime minister of India Indira Gandhi. She was killed by her security guards, who happened to be Sikh. That assassination, again, is attributed to the anger of the...

Movies Hindi
TV premiere of Daniel Craig's 'Spectre' on 23 October

Movies Now is all geared up to air the television premiere of the Daniel Craig starrer James Bond movie Spectre. With Diwali round the corner, the movie will hit the TV screens on 23 October at 1 pm and a repeat telecast at 9 pm.

Movies Hollywood
Jio MAMI: Royal Stag Barrel joins Star to promote short films

The Jio MAMI 18th Mumbai Film Festival with Star has managed to involve Royal Stag Barrel Select Large Short Films to provide a platform within the short films category.

Movies Hindi
India against obstructing Fawad film; Maharashtra assures 'protection'

Even as PEMRA's ban on Indian content looms, the Indian Government has made it clear that it will not create any impediment for the release of producer-director Karan Johar’s 'Ae Dil Hai Mushkil’ starring popular Pakistani actor Fawad Khan, among others.

Movies Hindi
'Thithi' to open Dharmashala fest; to screen 45 features and shorts

A total of 45 features and shorts are to screened at the fifth Dharamshala International Film Festival (DIFF) to be held from 3 to 6 November.

Movies Hindi
New films: The business of a few lakhs

The dull pre-Diwali period has taken its toll. The films released recently as well as last Friday have fallen like nine pins. Some of these have been forced to commit hara-kiri as they would not be able to get playtime at the cinemas in peak period when the flow of star cast films is regular. The...

Movies Hindi
Bollywood supports Govt's Pak policy; pleads for ongoing projects

NEW DELHI: The Film & Television Producers Guild of India Ltd today expressed “genuine concern of all those film producers who have invested heavily in films featuring artistes from across the border.” Even as it expressed unflinching support to the Central Government and solidarity with the...

Movies Hindi
MotuPatlu: King Of Kings (3D).......Kid stuff

MotuPatlu: King Of Kings (3D) is India’s own homebred animation film featuring characters of the popular Hindi comic strip of the same name that features in Lot Pot magazine.

Movies Hindi
Competitive short film fest to coincide with Risk Development meet

NEW DELHI: A short films competition on the theme of Risk Sensitive Development for Community Resilience will be organised at the Asian Ministerial Conference for Disaster Risk Reduction (AMCDRR) 2016 being held here.

Movies Short Films

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories