Kites dives, while Prince of Persia rises

MUMBAI: Compared to its first weekend haul of Rs 650 million (Rs 480 million domestically and Rs 170 million internationally), Rakesh Roshan and Reliance Big Pictures‘ Kites took a severe dip and managed to garner just Rs 300 million in its second weekend.

The most expensive film ever, in terms of the distribution price paid by Reliance Big Pictures, Kites had to perform very well at the box-office, in its first two weeks, to recover a sizeable amount of the investment.

The negative feedback that the film received after the first day of release gave way to cracks that were visible on the first Saturday and then from Monday onwards. Many viewers across India came to know that Kites was not in Hindi and hence gave the film a miss.

Comments Fun Cinemas COO Vishal Kapur, "Though Kites did terrific business in the initial three days of its release, footfalls started receding from Monday onwards. I can only say that the film has been falling noticeably at the box-office. We will have a few shows of the film here and there for another two weeks."

Says a trade analyst on condition of anonymity, "Yes, the film was ideally
targeted to gross between Rs 1.2 to Rs 1.3 billion, but that was not to be. Though the film‘s performance in India is poor, the result of the English and the Spanish versions has yet to come in. Nothing is over yet. There‘s still time. It‘s better to wait and watch."

The film will find fresh competition with the release of Prakash Jha and UTV Motion Pictures‘ Rajneeti this week.

Meanwhile, Prince of Persia, that opened last Friday, has had a bumper opening in major metros. "It registered 70 to 80 per cent occupancy in its first weekend and is bound to do good business in the coming weeks," discloses Kapur.

On the other hand, Paramount‘s Shrek Forever After continued to attract audiences even in its second week. "Though the opening was not as expected for a franchise as big as ‘Shrek‘, the film recorded footfalls between 40 and 50 per cent all throughout the first week," notes Kapur.

Latest Reads
Zee Studio to premiere the post-apocalyptic horror drama - MAGGIE!

Zee Studio, the hollywood movie destination, brings the Indian television premiere of Maggie. Starring multi-award winner Arnold Schwarzenegger and Academy Award-nominee, Abigail Breslin, this post-apocalyptic drama premieres on 10 December 2017, Sunday at 12 noon and 9 pm.

Movies Hollywood
Demonetisation, decline in govt ads impact UFO Q2 numbers

BENGALURU: Indian digital cinema distribution network and in-cinema advertising platform UFO Moviez Ltd (UFO) reported a 12.8 percent year-on-year (y-o-y) decline in consolidated operating revenue for the quarter ended 30 September 2017 (Q2 FY 2017-18) as compared with the corresponding year ago...

Movies Movies On Mutiple Platforms
The modern day economics of film financing

Only 2 per cent of the total movies released in 2016 in the US were computer graphic (CG) animation, yet they grossed more than 21 per cent of the US box office collection. Strong animation brands have longer shelf-life and generate revenue for years.

Movies International
Bengali film Posto to premiere on Hoichoi before satellite TV

NEW DELHI: Digital Bengali entertainment content platform Hoichoi has acquired exclusive digital rights of this year’s most successful Bengali feature film Posto, ensuring it a world digital premiere today before a satellite TV premiere. This will provide Bengali moviemakers a robust additional...

Movies Regional
PVR acquires minority stake in US luxury theatre chain

PVR Ltd (PVR) will acquire a minority stake in US-based luxury restaurant and theatre iPic-Gold Class Entertainment (iPic).

Movies Hindi
Eros reports higher profit margin despite fewer releases

BENGALURU: Sunil Lulla-led Eros International Media Limited (Eros) reported 21 per cent margin (on operating income) for consolidated profit after tax (PAT) for the quarter ended 30 September 2017 (Q2 FY 2017-18) as compared with 12.8 per cent margin for the corresponding quarter a last ago. The...

Movies Hindi
Inox reports increase in revenue, profits for second quarter

BENGALURU: Indian cinema chain Inox Leisure Limited (Inox) has reported improved revenue and net profit after tax (PAT) for the quarter ended 30 September 2017 (Q2-18, current quarter) as compared to the corresponding quarter of the previous year (Q2-17, year ago quarter). Inox revenue from...

Movies Hindi
1700 films received on ending violence against women film contest

NEW DELHI: Around 1700 entries from over 600 colleges have come in response to a campaign launchged earlier this year for two-minute films on generating debate and promote positive change in cultural and social norms around the value of women in India. The campaign ‘#BasAbBahutHogaya – Enough is...

Movies Hindi
Reduce GST on film industry, IMPPA pleads to FM Jaitley

NEW DELHI: The Indian Motion Pictures Producers Association (IMPPA) has urged the government to fix 5 per cent as the maximum GST rate that should be charged on all goods and services connected with the entertainment industry including entertainment tax.

Movies Hindi

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories