Badmaash Company reigns as new releases fail to gather muster

MUMBAI: Last week saw the release of three low-cost films - Bumm Bumm Bole, Bal Hanuman 2 and Kushti and none could muster a face-saving opening.

While the industry was expecting the Darsheel Safary-starrer to at least manage a good opening, the numbers that it has registered at the box office are extremely disappointing. And the same is the case of Hanuman 2 and Kushti.

Given the fact that Kushti has Rajpal Yadav in a duel with Khali, people seemed excited to view the film from the comedy angle but the film also couldn‘t register a decent opening.

Though Bal Hanuman 2 saw some excitement among children, its opening too couldn‘t excite the box-office.

Avers Fun Cinemas COO Vishal Kapur, "Among the three films, we screened only Bumm Bumm Bole and Bal Hanuman 2, both made for the children audience. But due to poor content, the films could attract only between 20 to 25 per cent footfalls. On the other hand, Badmaash Company and Housefull continued to do great business."

Yash Raj Films‘ Badmaash Company that had registered an opening weekend haul of Rs 135 million, grossed Rs 210 million in its opening week. And now, the film, in its second weekend, grossed Rs 90 million.

Meanwhile, Sajid Nadiawala‘s Housefull that had grossed Rs 950 million in its first week globally, annexed Rs 480 million in India alone in its second week.

All eyes now rest on the much publicised Hrithik Roshan-Barbara Mori starrer Kites that will hit theatres on 21 May.

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