UTV pomotes Raajneeti through youth discussions

MUMBAI: Prakash Jha’s Raajneeti, that boasts of a big star cast like Ajay Devgan, Nana Patekar, Ranbir Kapoor, Naseeruddin Shah, Arjun Rampal, Katrina Kaif among others, is releasing worldwide on 4 June.

Since the story of the film is about Indian politics and youth, UTV Motion Pictures, co-producer of the film, has chalked out a unique marketing strategy involving the youth.

The cast and crew of the film has been going around visiting colleges in cities like Bangalore, Indore, Ahmedabad, Kolkata, Chandigarh and Lucknow. 

“Like in Chandigarh colleges, we had a discussion on ‘Should voting be made compulsory,‘ while in those in Bangalore, the topic of discussion was ‘Should one be a graduate to get into politics.‘ There would be other topics like ‘Woman Empowerment’ etc that would be discussed as we move further,” says UTV Motion Pictures SVP Shikha Kapur.

Besides UTV has roped in Star News (TV partner), Radio Mirchi (Radio partner) Dainik Bhaskar (Media partner), Kingfisher (travel partner), Book My Show (online partner) and Wizcraft (event managing partner).

To a query if the radio promos would be as normal as always, Kapur avers, “No, these would be also different from what is normally done on air. We would be having discussions on politics among the youth, similar to the ones we are doing on college campuses.”

Another promotion ploy that UTV has embarked on in the promotion of Raajneeti is that the national anthem has been re-rendered by Adesh Srivastava. “We thought it would be a nice thing to do. These would be shown in cinema halls very soon,” divulges Kapur.

UTV is going to release the film with 2,100 prints worldwide.

Latest Reads
MNX announces ‘King of Hollywood’

MNX, Hollywood’s wild child, launches its biggest property ‘King of Hollywood’, starting December 17, 2018, Monday to Friday @9pm.

Movies Hollywood
Movies NOW announces the 6th season of its blockbuster property ‘100 Mania’

Movies NOW, India’s favorite English movie channel, rings in the festive season with its iconic mega property ‘100 Mania’.

Movies Hollywood
Usha International associates with YRF’s Sui Dhaaga – Made in India

Usha International, one of India’s leading household consumer durables company, proudly announces its association with Sui Dhaaga - Made In India produced by Yash Raj Films and starring Bollywood heartthrobs Varun Dhawan and Anushka Sharma.

Movies Hindi
Kamal Haasan talks about the pathbreaking films that inspired his career

MN+, the gold class of Hollywood movies associated with Kamal Haasan’s Vishwaroop 2 for Season 3 of Pathbreakers.

Movies Hollywood
No. 1 Bhojpuri Channel, ZEEL’s Big Ganga collaborates with foremost Bhojpuri superstar Ravi Kishan for a 7-movie deal

Over the last two decades, Bhojpuri movies industry has seen a revolution in the form of content, talent, and production.

Movies Regional
Zee Cinemalu Announces World Television Premiere of Superhit Romance-Idi Maa Prema Katha

Continuing to respect and support new-time actors, Zee Cinemalu’s World Television Premiere of Idi Maa Prema Katha stars the well-known faces from the small screen – Zee Telugu’s very own Anchor Ravi and Kalyana Vaibhogam-famed Meghana Lokesh.

Movies Regional
&pictures to air Sonakshi Sinha and Sidharth Malhotra’s spine-chilling thriller Ittefaq on Saturday, 21st July 2018 at 8pm

A CBI officer is assigned a double murder case which involves two witnesses who are also the prime suspects of the case.

Movies Hindi
Zee Action to air The Monkey King 2 on Saturday, 21st July at 8pm

Five hundred years after the Havoc in Heaven, the Tang Priest is appointed by Buddha to go to the West to fetch the sacred scriptures

Movies Hindi
Zee to launch Zee Classic HD channel

The Punit Goenka-led Zee Entertainment Enterprises Ltd (ZEEL), is all set to launch Zee Classic's HD version.

Movies Hindi

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories