Movies

UTV pomotes Raajneeti through youth discussions

MUMBAI: Prakash Jha’s Raajneeti, that boasts of a big star cast like Ajay Devgan, Nana Patekar, Ranbir Kapoor, Naseeruddin Shah, Arjun Rampal, Katrina Kaif among others, is releasing worldwide on 4 June.


Since the story of the film is about Indian politics and youth, UTV Motion Pictures, co-producer of the film, has chalked out a unique marketing strategy involving the youth.


The cast and crew of the film has been going around visiting colleges in cities like Bangalore, Indore, Ahmedabad, Kolkata, Chandigarh and Lucknow. 


“Like in Chandigarh colleges, we had a discussion on ‘Should voting be made compulsory,‘ while in those in Bangalore, the topic of discussion was ‘Should one be a graduate to get into politics.‘ There would be other topics like ‘Woman Empowerment’ etc that would be discussed as we move further,” says UTV Motion Pictures SVP Shikha Kapur.


Besides UTV has roped in Star News (TV partner), Radio Mirchi (Radio partner) Dainik Bhaskar (Media partner), Kingfisher (travel partner), Book My Show (online partner) and Wizcraft (event managing partner).


To a query if the radio promos would be as normal as always, Kapur avers, “No, these would be also different from what is normally done on air. We would be having discussions on politics among the youth, similar to the ones we are doing on college campuses.”


Another promotion ploy that UTV has embarked on in the promotion of Raajneeti is that the national anthem has been re-rendered by Adesh Srivastava. “We thought it would be a nice thing to do. These would be shown in cinema halls very soon,” divulges Kapur.


UTV is going to release the film with 2,100 prints worldwide.

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