IIFA to spearhead charity initiative in Sri Lanka

MUMBAI: Besides building bridges and expanding borders by holding IIFA awards in different countries every year, the International India Film Academy (IIFA) has decided to spearhead a charity initiative in Sri Lanka this year where the 11th IIFA awards are to be held from 3 to 5 June in Colombo.

The charity initiative, in association with the Sri Lanka Cricket Board, Unicef and Habitat for Humanity, has been taken with an aim to positively impact those afflicted in the country.

The financial contributions generated through efforts of the IIFA, the Unicef and the Sri Lanka Cricket Board is being made to the ‘Cricket for Change‘ project wherein former child-soldiers, children of refugees, are being rehabilitated.

The proceeds of the cricket match to be held on the second day of the IIFA weekend between Indian celebrities and Sri Lankan players will go as charity to these child soldiers.

As a symbol of solidarity with the people of Sri Lanka, IIFA has tied up with Habitat for Humanity, an international, ecumenical Christian, non-governmental, non-profit organization, initiated by former US president Jimmy Carter.

Both IIFA and Habitat for Humanity will adopt and rebuild a village of refugees from time to time. To this effect Habitat for Humanity has roped in Salman Khan as its ‘Ambassador of Change‘ who has undertaken to rehabilitate 100 homes of refugees.

Commented Khan, "I wholeheartedly support IIFA‘s inintiative that aims to give back to the Sri Lankan people, their due for the hardships they have faced. IIFA has successfully build bridges between countries over the last decade and I hope this initiative will do the same for Sri Lanka too."

Latest Reads
Usha International associates with YRF’s Sui Dhaaga – Made in India

Usha International, one of India’s leading household consumer durables company, proudly announces its association with Sui Dhaaga - Made In India produced by Yash Raj Films and starring Bollywood heartthrobs Varun Dhawan and Anushka Sharma.

Movies Hindi
Kamal Haasan talks about the pathbreaking films that inspired his career

MN+, the gold class of Hollywood movies associated with Kamal Haasan’s Vishwaroop 2 for Season 3 of Pathbreakers.

Movies Hollywood
No. 1 Bhojpuri Channel, ZEEL’s Big Ganga collaborates with foremost Bhojpuri superstar Ravi Kishan for a 7-movie deal

Over the last two decades, Bhojpuri movies industry has seen a revolution in the form of content, talent, and production.

Movies Regional
Zee Cinemalu Announces World Television Premiere of Superhit Romance-Idi Maa Prema Katha

Continuing to respect and support new-time actors, Zee Cinemalu’s World Television Premiere of Idi Maa Prema Katha stars the well-known faces from the small screen – Zee Telugu’s very own Anchor Ravi and Kalyana Vaibhogam-famed Meghana Lokesh.

Movies Regional
&pictures to air Sonakshi Sinha and Sidharth Malhotra?s spine-chilling thriller Ittefaq on Saturday, 21st July 2018 at 8pm

A CBI officer is assigned a double murder case which involves two witnesses who are also the prime suspects of the case.

Movies Hindi
Zee Action to air The Monkey King 2 on Saturday, 21st July at 8pm

Five hundred years after the Havoc in Heaven, the Tang Priest is appointed by Buddha to go to the West to fetch the sacred scriptures

Movies Hindi
Zee to launch Zee Classic HD channel

The Punit Goenka-led Zee Entertainment Enterprises Ltd (ZEEL), is all set to launch Zee Classic's HD version.

Movies Hindi
Shemaroo Entertainment Releases Padmaavat On Blu-ray and DVD for Cinema Lovers

Shemaroo Entertainment Limited, one of India?s leading global content power house, released the Blu-rays and DVDs of Sanjay Leela Bhansali?s magnum opus, Padmaavat- one of the most expensive Indian films ever made.

Movies Hindi
Al-Futtaim, PVR sign MoU to explore opportunities in MENA region

Multiplex operator PVR signed a memorandum of understanding (MoU) with Dubai's Al-Futtaim to explore opportunities to jointly develop cinema business in the Middle East and North Africa (MENA) region.

Movies Hindi

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories