MUMBAI: New movie releases are facing tough competition from the Indian Premier
League. The preference to stay at home and watch IPL matches rather than go out
to the theaters to watch the week's weak releases like Well Done Abba, Hum
Tum Aur Ghost, Prem Kaa Game, Mittal vs Mittal and My Friend Ganesha 3
suggest that the IPL is a much stronger brand than films in the current scenario.
Well Done Abba and Hum Tum Aur Ghost had an average opening with
around 25 to 30 per cent occupancy, industry sources say the former drew in Rs
3 million and the latter garnered anywhere between Rs 6.5-7 million on the opening
week's other three releases fared poorly at the box-office. Said Fun Cinemas CEO
Vikas Kapur, "'While both Hum Tum Aur Ghost and Well Done Abba
have had average openings, the collections of Well Done Abba has picked
up slightly after positive reviews."
Ekta Kapoor's Love Sex Aur Dokha is doing moderate business in its second
week and has so far registered a net business of approximately Rs 62.5 million.
are now looking forward to the semi-finals and finals when they will screen IPL
matches in 3D format. Says UFO Moviez's founder and managing director Sanjay Gaikwad,
"The IPL matches in 3D will be an amazing experience for all cricket fans.
We would be soon starting with pilot projects in select theatres and then go ahead
to show the semi-finals and finals in 3D. We are tying up with 3ality, a California
based company, for 3D production of these matches. Our ultimate aim is to up the
excitement and fun quotient of cricket and entertainment.
this strategy revives box-office gains for the multiplexes.
week's releases include Sadiyaan that marks the debut of Shatrughan Sinha's son
Luv and features veterans Rishi Kapoor, Rekha and Hema Malini. Tum Milo To
Sahi brings together Nana Patekar and Dimple Kapadia after more than a decade.
highlight of the week is the release of Warner Bos.' Clash Of The Titans