NFDC gets into DAVP role, can release govt ads

MUMBAI: The National Film Development Corporation of India (NFDC) has got additional legs to support it financially. As part of the restructuring, the government has allowed the corporation, which is traditionally into funding meaningful movies, to release advertisements and publicity along the lines of DAVP (Directorate of Advertising and Visual Publicity).

“We will be doing the social awareness advertisements for television, radio, internet and theatres. We have started the process and already have clients like the Ministry of Health, Income Tax department and Ministry of Agriculture,” NFDC managing director Nina Gupta tells

NFDC‘s other catches include Department of Ayush, National Aids Control Organisation and National Disaster Management in India.

In its additional role, NFDC will be producing social adverts in audio visual formats. "We are already into film making, so it is a logical extension for us,” avers Gupta.

NFDC has accumulated losses of Rs 276.2 million as on 31 March 2009. The corporation gets an annual grant of Rs 65 million from the government. had earlier reported that Information and Broadcasting Minister Ambika Soni had urged all Union Ministries and state governments to give production work of documentaries and video spots of their states to NFDC.

NFDC has also gone through a rightsizing, offering a Voluntary Retirement Scheme (VRS) to 70 of its employees.

Latest Reads
No. 1 Bhojpuri Channel, ZEEL’s Big Ganga collaborates with foremost Bhojpuri superstar Ravi Kishan for a 7-movie deal

Over the last two decades, Bhojpuri movies industry has seen a revolution in the form of content, talent, and production.

Movies Regional
Zee Cinemalu Announces World Television Premiere of Superhit Romance-Idi Maa Prema Katha

Continuing to respect and support new-time actors, Zee Cinemalu’s World Television Premiere of Idi Maa Prema Katha stars the well-known faces from the small screen – Zee Telugu’s very own Anchor Ravi and Kalyana Vaibhogam-famed Meghana Lokesh.

Movies Regional
&pictures to air Sonakshi Sinha and Sidharth Malhotra’s spine-chilling thriller Ittefaq on Saturday, 21st July 2018 at 8pm

A CBI officer is assigned a double murder case which involves two witnesses who are also the prime suspects of the case.

Movies Hindi
Zee Action to air The Monkey King 2 on Saturday, 21st July at 8pm

Five hundred years after the Havoc in Heaven, the Tang Priest is appointed by Buddha to go to the West to fetch the sacred scriptures

Movies Hindi
Zee to launch Zee Classic HD channel

The Punit Goenka-led Zee Entertainment Enterprises Ltd (ZEEL), is all set to launch Zee Classic's HD version.

Movies Hindi
Shemaroo Entertainment Releases Padmaavat On Blu-ray and DVD for Cinema Lovers

Shemaroo Entertainment Limited, one of India’s leading global content power house, released the Blu-rays and DVDs of Sanjay Leela Bhansali’s magnum opus, Padmaavat- one of the most expensive Indian films ever made.

Movies Hindi
Al-Futtaim, PVR sign MoU to explore opportunities in MENA region

Multiplex operator PVR signed a memorandum of understanding (MoU) with Dubai's Al-Futtaim to explore opportunities to jointly develop cinema business in the Middle East and North Africa (MENA) region.

Movies Hindi
&Privé HD to premiere the psychological thriller ‘The Gift’ on 23rd June

&Privé HD, the premium destination for nuanced cinema, is all set to premiere the American mystery-thriller The Gift on Saturday, 23rd of June at 1:00 pm and 9:00 pm. The movie marks the directorial debut of actor Joel Edgerton who also plays a central character along with Jason Bateman and...

Movies Hindi
PVR Cinemas pilots the Delhi Edition of the Year Round Programme by MAMI

PVR Cinemas, with its storied history of becoming the leading exhibitor and an eminent platform for all things cinematic launched the Year Round Programme by Mumbai Academy of Moving Image (MAMI) in Delhi.

Movies Hindi

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories