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Four film releases fail to woo viewers
By Indiantelevision.com Team
(8 March 2010 11:25 pm)


MUMBAI: All the four releases last week - Atithi Tum Kab Jaoge, Road, Movie, Rokk and Thanks Maa - got off to a slow start.

Amongst them, Atithi… got the best opening, mostly because it has Paresh Rawal. The promotion was done in such a way that it looked like a comedy film.

The film is a satire. It takes a dig at housemaids, gangsters and above all film folks. So much so, a parody in the form of a bhajan of the Omkara hit Beedi Jalaile has been put in.

With an opening of approximately 30 per cent, Atithi Tum Kab Jaoge has done better business than the rest of the films. It opened to a response at between 40 to 50 per cent and reportedly did a net business of Rs 22.5 million on the very first day. The film did average business on Saturday and Sunday.

Studio18's Road, Movie had a dull start of 15 to 20 per cent. The film did well only in the morning shows with the younger crowd coming in, but occupancy stayed pretty low even in the multiplexes.

Thanks Maa had an average opening in cities like Mumbai and Delhi while it has fared badly elsewhere. Inadequate publicity and also a limited release is being cited as the cause of the film not opening well.

The supernatural thriller Rokk too failed to thrill the audiences.

Averred Cinemax vice president Devang Sampat, "Out of all the four films, Atithi Tum Kab Jaoge has done well. The film is bound to improve on word-of-mouth publicity."

 

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