Ormax Media launches study to track Bollywood stars' popularity

MUMBAI: Media research and consulting firm Ormax Media has launched ‘Stars India Love‘, a monthly Bollywood study that will track popularity of film stars.

As part of the study procedure, ‘Stars India Love‘ is conducted across five markets - Mumbai, Delhi, Ahmedabad, Lucknow and Indore, among 2000 respondents every month, in the target group 15-34 years, SEC A and B. In the research, each respondent is asked to name his or her top two favorite male and female film stars each.

In the first track, conducted in November 2010, Salman Khan and Katrina Kaif have ranked as the most popular male and female star respectively. Among the female stars, Katrina (50 per cent share) is followed by Aishwarya Rai Bachchan (30% share). However the battle is tougher among males, with Salman (34 per cent share), closely followed by Shah Rukh Khan (31 per cent).

Among female stars, Kareena Kapoor, Kajol and Priyanka Chopra are on third, fourth and fifth place with 20 per cent, 18 per cent and 14 per cent share respectively. Whereas among the male stars, Aamir Khan (23 per cent), Hrithik Roshan (21 per cent) and Akshay Kumar (16 per cent) are among the top five list.

Speaking on the relevance of the monthly popularity tracking of Bollywood stars, Ormax Media CEO Shailesh Kapoor said, "With big releases every month and fresh stars constantly bursting on the seams, star popularity is a very dynamic parameter. Hence, a monthly track has wide usage across various industries.

"For an advertiser, it becomes imperative to know these changing trends, so that they can encash them in time for endorsement-related decisions. For TV channels, the findings can be useful inputs while deciding on celebrities for various reality shows. For film producers, it can affect casting and pricing decisions for upcoming film projects."

Ormax Media had launched a similar tool in January, Small Wonders, a quarterly kids television study that ranks kids‘ favourite characters on television. In August 2009, it had launched a similar product for the Hindi GEC universe called ‘Characters India Loves‘, which is a quarterly study measuring the favourite television characters of Hindi GEC viewers.

Latest Reads
Why Padmaavat in 3D almost didn't happen

​​Fans can’t stop raving about the 3D version of Padmaavat and how it drew them right into the world of Queen Padmavati. However, it is a little known fact that director Sanjay Leela Bhansali had long been considering the idea of releasing his films in 3D. “We wanted to try 3D with Guzaarish and...

Movies Hindi
Let Vidya Balan charm you with her simplicity with the world television premiere of 'Tumhari Sulu' on Sony MAX

Sony MAX, the leading Hindi movies channel from Sony Pictures Networks is all set give you a sneak peek into the lives of middle-class suburban Indian households with the world television premiere of ‘Tumhari Sulu’ on 25th February at 12 noon. Vidya Balan and Manav Kaul’s portrayal of Sulochana...

Movies Hindi
Sony MAX2 to air Amitabh Bachchan’s iconic movie 'Don'

MUMBAI: Who can forget the blockbuster songs like ‘Yeh Mera Dil’, ‘Khaike Pan Banaraswala’ and the gripping plot of crime thriller Don? It’s still one of the most loved movie of Amitabh Bachchan fans across the country.

Movies Hindi
Biopics & sports-based films help popularise sporting culture in India

MUMBAI: “Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)”.

Movies Hindi
PVR numbers up on higher ticket price in third quarter

BENGALURU: Despite lower admits and occupancy during the quarter ended 31 December 2017 (Q3 2018, the quarter under review), Indian entertainment and exhibition company PVR Ltd (PVR) reported higher revenue due to higher ticket prices. In its investor presentation, the company reported 2.8 per...

Movies Hindi
Sony Pictures Television, UNF to showcase emerging filmmakers

Sony Pictures Television Networks (SPTN), in partnership with the United Nations Foundation (UNF), has announced the opening of the Picture This Festival for the Planet, a short-film competition for emerging filmmakers to showcase the positive future they see for the planet. Starting 30 January,...

Movies Short Films
Zee Cinema airs Akshay Kumar and Amitabh Bachchan's superhit film Ek Rishtaa: The Bond of Love

Zee Cinema, Home of Blockbusters, brings you the power-packed emotional drama, ‘Ek Rishtaa: The Bond of Love’ that airs on the channel on Saturday, 3rd February at 8 PM. With performances that truly touch the heart and India’s acting power-houses - ‘Big B’ and the ‘Khiladi of Bollywood’, this...

Movies Hindi
Times Network evokes the ‘hero’ in viewers with its Republic Day movies line-up

Times Network, a part of India’s largest media conglomerate, The Times Group, commemorates the 69th Republic Day of India through a specially curated line-up of movies on its channels MOVIES NOW and MNX featuring big screen heroes who save the world from dark forces. With movies such as ‘Captain...

Movies Hollywood
Kyoorius Group announces partnership with The one club for creativity to serve as official representative in india

Kyoorius Group today announced it has formed a partnership with The One Club for Creativity, the leading global non-profit organisation behind The One Show, ADC Annual Awards and other programming, to serve as the club’s official representative in India.

Movies Short Films

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories